MHZ was at Heimtextil in Frankfurt am Main again this year from 9 to 12 January. The focus of this year's display at the show was on the new R_03 roller blind system. In addition to the different units at which visitors were able to experience the R_03 close up, the face-to-face, sustained communication was also a great success.
100 per cent made by hand
Taking hand-crafted manufacture as its theme, our trade show display this year was dominated by the new R_03. A large. prominently positioned video wall showed a film all about the new roller blind system. Using emotive shots, it depicted the development and production of the roller blind in the various different departments. The impressive installation of 18 printed R_03 roller blinds also put across the theme of hand-crafted manufacture in pictures and motion. Employees who played a key part in the development and production alternated on this with pictures from the factories and showed the history behind the R_03.
Experiencing the R_03 at close quarters
Visitors were able at the different units on the stand to learn about the R_03 roller blind's advantages and attributes. With its different models and operation options, the diverse colour combinations and the patented child-safe breaking chain, R_03 offers a whole new roller blind experience. Our highly motivated MHZ team were happy to give the visitors practical assistance and advice on their journey of discovery. Additional product animations supported the presentation on further screens.
In Frankfurt we were able with our R_03 product presentation to leave a lasting impression, which we are now continuing to make in the marketplace. Our capabilities in relation to in-house development and full production of the system in Germany continue to mark out MHZ as a highly reliable partner in all matters of privacy screening and shade from the sun.
Our thanks to everyone involved, all helpers and visitors, who made the presentation at Heimtextil such a success.