MHZ meets sieger design
Insights behind the scenes
MHZ DUETTE® honeycomb pleated blinds as eye-catchers: Whether bold comic heroes or the four elements of nature - created by the international award-winning agency sieger design, the designs of the Sieger collection line fascinate with creative, lively design. Get exclusive insights behind the scenes now.
After much joint preparations with DUETTE® and sieger design, MHZ was the first manufacturer to launch the new collection line in March 2022. Above all, the common product philosophy ensured a successful collaboration: attention to detail and the demand for high-quality as well as aesthetically sophisticated products.
In successful cooperation with sieger design, the typical design elements were applied to the DUETTE® honeycomb blinds, adding that certain something to rooms in a sensational and stylish way. The Elements theme is modern and chic, the HEROES theme is colorful and bold, but at the same time a political statement:
The unbeatable hero figures, already familiar from the champagne cups of the SIEGER by FÜRSTENBERG brand, fight against discrimination and everyday racism.
MHZ is also taking on social responsibility. Therefore, with every purchase of a DUETTE® honeycomb blind from the HEROES theme world, we support the Netzwerk für Demokratie und Courage e.V. Find more information about the association here.
In order to carry the collection line into the world on the most diverse communication channels, additional videos were produced. For this, a small team from MHZ traveled to Schloss Harkotten, near Münster. This is where the headquarters of the sieger design agency are located.
In an almost majestic atmosphere, short clips for our Instagram channel as well as videos for our sales representatives and dealers were filmed in the location. Besides the HEROES and Elements, Christian Sieger is the main protagonist. Together with his brother Michael, he stands behind the agency sieger design. Our Head of Marketing and Sales Services Anette Benz also makes a guest appearance or two.
Well, have we caught your interest? On our Instagram channel @mhz.de and our website you can see the final results of our collaboration!
HEROES: Marvellous Monkey
HEROES: Rumble Rex
HEROES: Star Man
HEROES: Glamour Girl
About sieger design
For over 35 years sieger design has been developing brand concepts and products with a unique selling proposition. Designer Michael Sieger, who runs the family business together with his brother Christian in the second generation, has created icons of tableware and bathroom design. Michael Sieger and his design team have been awarded numerous international prizes for their work. Christian Sieger is dedicated to the professional marketing of the products as well as agency work.